Netflix U.K. Unscripted Director Syeda Irtizaali Cautions Against Using AI On-Camera in Reality TV
By
Leo Barraclough
Fresh out the oven, still warm. Top of the tray.
Summary
Netflix's U.K. director of unscripted, Syeda Irtizaali, stated at SXSW London that while she supports using AI as a behind-the-scenes tool for generating ideas, she is cautious about using AI on camera or within unscripted television shows themselves. She described Netflix as a tech-forward company but drew a clear line at deploying AI in the actual content of unscripted programming.
Key quotes
· 5 pulledI think where we have to be careful is where we use it on camera and in show.
I'll never say never, but I don't really want to use AI in unscripted television.
I was very relaxed about people using AI as a tool to bring ideas in.
We should be using it.
AI is a really brilliant tool.
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