Neon CEO Tom Quinn at SXSW London: 'Backrooms' Success Shows Young Audiences Will Leave Phones for Theatrical Experiences
By
Jake Kanter
Master baker tier. Every paragraph earns its place on the tray.
Summary
Neon CEO Tom Quinn spoke at SXSW London about the success of A24's 'Backrooms' and Neon's 'Obsession,' framing them as evidence that younger audiences are willing to put down their phones for compelling theatrical experiences. He compared the phenomenon to 'The Blair Witch Project' and noted that Neon-backed talent (Osgood Perkins and Chris Ferguson) contributed to 'Backrooms,' which is expected to cross $100M domestically. Quinn cautioned against misreading the trend as simply chasing young audiences, and also reflected on Neon's seventh Palme d'Or win and the company's future direction.
Key quotes
· 3 pulledThere's a younger generation here that's willing to walk away from their phone.
The box office breakouts were incredible for the industry.
The wrong lesson from the phenomenon would be to consider...
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