Myanmar community in Thailand contributes $6.7 billion annually to Thai economy, report finds
By
English Editor
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Summary
A new market intelligence report by consultancy firm Happio reveals that the Myanmar community in Thailand, comprising at least four million people, contributes 221 billion Thai baht ($6.7 billion USD) annually to the formal Thai economy. This expenditure represents about 65% of their total collective income. The report highlights this community as an overlooked "Blue Ocean" retail market that domestic Thai brands are largely failing to tap into.
Key quotes
· 3 pulledThe Myanmar community, which consists of at least four million in Thailand, is rapidly emerging as a lucrative new 'Blue Ocean' retail market that domestic brands are largely overlooking
the Myanmar community's circulation within the formal Thai economy has reached an unprecedented 221 billion Thai baht ($6.7 billion USD) annually
This aggregate expenditure represents approximately 65 per cent of the total collective income earned by the community
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