Mondelez to Deploy AI-Generated TV Ads by 2026 Holiday Season
By
Robert Hart
Toasted to a respectable shade. No regrets, no crumbs left.
Summary
Mondelez International, the maker of Oreo cookies, is investing in generative AI technology to reduce marketing costs and plans to launch AI-generated TV advertisements by the 2026 holiday season. The company has spent over $40 million on an AI video tool that can cut production costs in half and is already using it for social media content for brands like Chips Ahoy and Milka. While this represents a significant cost-saving opportunity, it also carries risks given previous backlash against AI-generated ads from other major brands like Coca-Cola.
Key quotes
· 4 pulledMondelez is using generative AI to slash marketing costs and is preparing to release AI-generated TV ads next year
The company has spent more than $40 million on an AI video tool that can halve production costs
TV ads made using the tool should be ready to air in time for the 2026 holiday season, he said, and potentially the 2027 Super Bowl
It's a risk given fierce backlash some AI ads have provoked, like Coca-Cola's 2024 Christmas videos
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