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Moleskine faces backlash for using AI-generated art in Lord of the Rings collection

By

lentil_soup

1mo ago· 10 min readenOpinion

Summary

Moleskine has announced a new The Lord of the Rings notebook and merchandise collection, but faces criticism for using AI-generated artwork instead of commissioning human artists. The collection features notebooks, planners, pins, patches, stickers, and postcards with a small disclaimer reading "Imagined by Moleskine, generated by AI." The author, a long-time Moleskine user, criticizes the company for abandoning its artistic heritage and the human creativity it once celebrated, noting the irony of a brand built on the legacy of artists like Hemingway and Picasso now turning to AI-generated designs for a franchise rooted in human imagination and craftsmanship.

Key quotes

· 3 pulled
Imagined by Moleskine, generated by AI.
Moleskine has always been a brand that celebrates creativity and the written word. But this new collection feels like a betrayal of that ethos.
The Lord of the Rings is a story about the power of creation and the importance of craftsmanship. To reduce it to AI-generated images is a disservice to Tolkien's legacy.
Snippet from the RSS feed
New Moleskine X The Lord of the Rings notebook collection is "imagined by Moleskine, generated by AI".

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