Microsoft Advertising expands crypto exchange ads to Audience Network globally
By
Luis Rijo
A five-star bake. Worth schmearing, sharing, saving.
Summary
Microsoft Advertising has updated its pilot program policies to allow cryptocurrency exchanges to run ads across the Microsoft Audience Network in all markets where it accepts crypto advertising. This marks a significant policy shift from May 2022, when crypto exchange campaigns were strictly limited to search inventory only. The restriction had been in place for four years, confining crypto brands to search ads while prohibiting them from the broader Audience Network.
Key quotes
· 3 pulledMicrosoft Advertising this month updated its pilot program policies to allow cryptocurrency exchanges to run ads across the Microsoft Audience Network in all markets where the company accepts cryptocurrency advertising
a notable shift from a position that had, since May 2022, confined crypto exchange campaigns strictly to search inventory
Advertising for cryptocurrency exchanges remained prohibited in Microsoft Audience Network
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