Meta spends $6.4 million on ad campaign to promote data center construction amid public backlash
By
Stevie Bonifield
Lightly browned and well buttered. A solid pick from the rack.
Summary
Meta spent $6.4 million on an advertising campaign in late 2025 to promote public acceptance of data center construction. The campaign featured folksy video spotlights on data centers in Altoona, Iowa, and Los Lunas, New Mexico, emphasizing job creation and community revitalization. The ads portray data centers as saving struggling rural towns, though they take an idealistic tone. This marketing effort comes in response to growing backlash over the energy costs and environmental impact of data centers.
Key quotes
· 4 pulledMeta spent $6.4 million on an ad campaign running in cities across the country, from Sacramento to Washington, with a clear mission: win over viewers on the construction of new data centers.
The ads make the case that Meta's data centers create jobs, revitalizing rural communities.
The Altoona ad portrays a town on the brink of disappearing, but...
Meta spent $6.4 million on an ad campaign attempting to win over viewers to the construction of new data centers, in response to growing backlash over energy costs.
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