McLaren CEO Zak Brown on Rebuilding an F1 Legend, Fan Obsession, and the Urge to Race Again
By
Katie Drummond
Front-window bakery material. Catches the eye, delivers the goods.
Summary
Zak Brown, CEO of McLaren Racing, reflects on his decade-long journey transforming the once-struggling Formula One team into a championship-winning powerhouse. A former driver turned marketing executive, Brown discusses rebuilding the legendary brand, the team's 2024 constructors' title win (its first since 1998), the obsessive fandom of F1, and his lingering desire to get back behind the wheel as a driver.
Key quotes
· 3 pulledTen years later, the McLaren turnaround story is well known among millions of F1 fans around the world.
Zak Brown spent a decade racing before joining the business side of Formula One.
He talks to WIRED about rebuilding a legendary brand, obsessive fans, and the pull of the driver's seat.
You might also wanna read
Zak Brown Comments on Christian Horner's Dismissal from Red Bull
McLaren Racing CEO Zak Brown expresses lack of surprise at Christian Horner's dismissal as Red Bull team boss following Max Verstappen's fif
bbc.com·10mo ago
McLaren's Over-Managed 2025 Championship Battle Lacked Genuine Drama and Tension
The article criticizes the 2025 Formula 1 championship battle between McLaren drivers, arguing that McLaren's overly controlled, legalistic
Defector·17d agoLando Norris Reflects on Formula 1 Season Start and Team Dynamics
McLaren driver Lando Norris discusses his start to the Formula 1 season and working with teammates, expressing contentment despite imperfect
bbc.com·1y agoFormula 1 President to Discuss F1's Economic Impact with UK Prime Minister
Formula 1 president Stefano Domenicali will meet with Prime Minister Sir Keir Starmer to emphasize the importance of F1 to the UK economy be
bbc.com·11mo agoLewis Hamilton Aims to Transform Ferrari into Champions Again
Lewis Hamilton is focused on challenging every area of Ferrari to help turn the team into champions again. He acknowledges the organization'
bbc.com·10mo agoDebate on McLaren's Driver Strategy in Formula 1
The article discusses the debate on whether McLaren should focus on one driver for the title in Formula 1, considering the challenges of hav
bbc.com·1y ago