The commodification of trans identity in marketing and media
By
Oliver Haug
Front-window bakery material. Catches the eye, delivers the goods.
Summary
This article from Bitch Magazine examines the commodification of trans identity in media and marketing. It argues that as transgender visibility has increased (the "Transgender Tipping Point 2.0"), corporations and media have begun using trans identity as a sales pitch rather than genuinely supporting trans communities. The piece critically analyzes how trans narratives are packaged for mainstream consumption, often stripping them of their political and social context to make them more palatable for commercial purposes.
Key quotes
· 3 pulledWe're living in what I like to think of as Transgender Tipping Point 2.0.
Has trans identity become a sales pitch?
This article was originally published in the Fall/Winter 2021 Wild issue of Bitch Magazine.
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