The Commodification of Trans Identity: From Visibility to Sales Pitch

Summary

This article from Bitch Magazine examines the commodification of trans identity in media and marketing. It explores how trans people have gone from being invisible to being used as a "sales pitch" by corporations and media outlets, questioning whether genuine representation has been replaced by performative inclusion for profit. The piece critically analyzes the "Transgender Tipping Point 2.0" era, where trans visibility is leveraged for brand appeal rather than authentic storytelling or advocacy.