Stanley Partners with Lionel Messi for Limited-Edition Drinkware Line Ahead of 2026 World Cup
By
Karla Cote
Toasted golden, schmeared with insight. Top of the rack.
Summary
Stanley (the drinkware brand) has partnered with Lionel Messi to launch a "Stanley 1913" limited product line ahead of the 2026 World Cup, which kicks off in Mexico on June 11 and concludes July 19 at MetLife Stadium in New Jersey. The collaboration is part of a broader wave of brand campaigns targeting the influx of soccer fans during the tournament. Messi is set to make his sixth World Cup appearance.
Key quotes
· 3 pulledThe 2026 World Cup is just over a week away, kicking off in Mexico on June 11 and culminating in the final on July 19, hosted by MetLife Stadium in New Jersey.
As North America prepares to welcome a slew of soccer fans and tourists alike, brands have also been working to meet the moment, rolling out targeted campaigns and collaborations just in time for one of sports' biggest moments.
Stanley Cup, a brand made famous for its durable drinkware, is the latest company to roll out a product line in support of soccer's quadrennial slate of events: 'Stanley 1913' with Lionel Messi.
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