LG Electronics Partners with Arbitrum to Develop Blockchain-Based Advertising Network
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@cointelegraph
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Summary
LG Electronics is partnering with Ethereum layer-2 network Arbitrum to develop a blockchain-based advertising network. The system would provide advertisers and publishers with a shared database of ad inventory and track customer interactions with advertisements. LG is evaluating whether this approach can deliver meaningful value to stakeholders and exploring bringing the service to market this year.
Key quotes
· 1 pulledWe are evaluating whether this approach can deliver meaningful value to advertisers, publishers and audiences.
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