Laufen showcases Vitreon steel and design collaborations at Milan design week installations
By
Dezeen staff
If you only eat one bagel today, this is the bagel.
Summary
Swiss bathroom brand Laufen showcased two installations at Milan design week under the "Experience Tomorrow" theme, highlighting its refreshed brand identity and material innovations. The installations featured Vitreon steel, a new material development, and design collaborations including the Par bathroom collection by Konstantin Grcic. The presentations at Fuorisalone and Laufen's Milan showroom offered an immersive brand experience focused on design and material innovation.
Key quotes
· 3 pulledLaufen spotlights reinvented identity in Experience Tomorrow installations
Both Experience Tomorrow installations, at Fuorisalone and in Laufen's Milan showroom, offered an immersive journey through the brand's latest innovations.
On show were Laufen's material developments such as Vitreon steel, as well as its latest design collaborations, including Par, a bathroom collection created by designer Konstantin Grcic.
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