Laika's 'Wildwood' Must Sell Audiences on Story, Not Just Stop-Motion Craft
By
Brian Welk
16d ago· 7 min readenInsight
100/100
Golden Brown
Bagelometer↗
Baker's choice. Dense with flavour, light on filler.
Score100TypeanalysisSentimentneutral
Summary
Laika Studios, known for its meticulous stop-motion animation craft, faces the challenge of marketing its latest film 'Wildwood' beyond just the technical artistry. The article argues that while Laika's brand is built on being expert craftsmen, the studio needs to sell the film on its story, characters, and emotional resonance rather than relying solely on the appeal of its beautiful stop-motion animation to draw audiences to theaters.
Key quotes
· 3 pulledLaika more than some animation studios has a very clear, distinct brand of being expert craftsmen.
But none of that will matter if people don't actually leave the house and buy a movie ticket.
Animation fans know and love Laika for the meticulous craft that goes into every stop-motion animated film the studio makes.
Laika in marketing its latest stop-motion animated film 'Wildwood' needs to sell the film as more than beautiful animation to be admired.
