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Pop Mart Says Non-Labubu Toys Account for 50% of US Revenue, Pushing Back on Over-Reliance Concerns

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By Bloomberg NewsJune 9, 2026 at 11:00 PM UTCUpdated on June 10, 2026 at 3:15 AM UTCBookmarkSave

14h ago· 1 min readenNews

Summary

Pop Mart International Group Ltd. is pushing back against concerns that its overseas business relies too heavily on the Labubu character. COO Si De revealed that non-Labubu items accounted for about 50% of total revenue in the US last year, and in markets like Japan, South Korea, and Southeast Asia, non-Labubu characters make up the majority of sales. The company argues Labubu's explosive growth has overshadowed the strong performance of its other toys.

Key quotes

· 2 pulled
Sales of non-Labubu items accounted for about 50% of total revenue in the US last year
Labubu's explosive growth last year has taken attention away from the strong performance of its other toys
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Pop Mart International Group Ltd. pushed back against concerns that its overseas business is too reliant on a one-hit wonder, arguing that Labubu’s explosive growth last year has taken attention away from the strong performance of its other toys.

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