Kroger faces lawmaker scrutiny over electronic shelf label rollout in 25% of stores
By
Damilola Esebame
Hot, fresh, and worth queueing round the block for.
Summary
Kroger has implemented electronic shelf labels (ESLs) in nearly one in four of its stores nationwide, allowing the company to change product prices instantly through a centralized computer system rather than manually. While Kroger claims the technology saves labor hours and frees employees to help shoppers, the move has drawn serious scrutiny from federal and state lawmakers, including U.S. Senators Elizabeth Warren and Bob Casey, who have raised concerns about potential price gouging and consumer protection issues.
Key quotes
· 3 pulledKroger confirmed that nearly one in four of its stores nationwide now use electronic shelf labels
The technology allows the company to change the price of any product in seconds through a centralized computer system rather than by hand
Kroger says the switch will save countless hours of labor and free employees to spend more time helping shoppers in its stores
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