Krafton Announces $70 Million Investment to Become AI-First Game Company
By
Jay Peters
A respectable bake. You'd come back tomorrow for another.
Summary
Krafton, the company behind PUBG: Battlegrounds and InZOI, is implementing an 'AI First' strategy to transform into an AI-focused game company. The company plans to use agentic AI for workflow automation and implement an AI-centric management system. Krafton will invest over 100 billion Korean won (approximately $70 million) to build a GPU cluster for AI workflow automation, AI R&D, and in-game AI service enhancements.
Key quotes
· 4 pulledKrafton, the company behind games such as PUBG: Battlegrounds and the Sims-like InZOI, is making a big push into using AI within the company.
Under this new 'AI First' strategy, Krafton plans to use agentic AI to help automate work and implement an 'AI-centric' management system.
The company also plans to spend more than 100 billion Korean won, a figure that equates to nearly $70 million, to build a GPU cluster.
Using its infrastructure, Krafton will pursue 'AI workflow automation, AI R&D, and in-game AI service enhancements.'
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