KPMG retracts AI report after organizations dispute false claims linked to AI hallucinations
By
Anthony Ha
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Summary
KPMG published a report titled "Redefining excellence in the age of agentic AI" in October 2025, which was later pulled after multiple organizations (including UBS, the UK's NHS, Swiss Federal Railways, and Transport for London) disputed the report's claims about their AI usage. Research group GPTZero identified numerous inaccuracies in the report, attributing them to AI hallucinations. The irony is that KPMG, a professional services firm, appears to have used AI to help write a report about AI, and the AI-generated content proved unreliable.
Key quotes
· 3 pulledKPMG has pulled a report titled, 'Redefining excellence in the age of agentic AI,' after numerous organizations said the report's claims about their AI usage were untrue.
Research group GPTZero identified a number of inaccuracies in the report, which was published in October 2025.
GPTZero told the FT that the inaccuracies stemmed from AI hallucinations.
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