Kansas City leads US local TV ratings for early World Cup matches
By
Manny Soloway
Hot, fresh, and worth queueing round the block for.
Summary
Local TV ratings for early US men's national soccer team World Cup matches show surprising top markets. Kansas City led English-language ratings for the US-Paraguay match with a 9.2 rating and 29 share, followed by Boston, San Diego, Dallas, and St. Louis. For the 2026 FIFA World Cup opening matches, Los Angeles, Kansas City, and San Diego topped US cities in local ratings, indicating strong soccer interest in markets beyond traditional expectations.
Key quotes
· 3 pulledThe #1 market for USA-Paraguay on FOX was KANSAS CITY at a 9.2 rating and 29 share.
Kansas City had the highest English-language ratings for United States-Paraguay.
Local ratings are in for the United States men's national soccer team's World Cup match against Paraguay, and the cities most interested in the game may not be the ones you expect.
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