Jack Osbourne Defends AI Avatar of Ozzy Osbourne Amid Public Backlash
By
Emily Zemler
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· 3 sourcesJack Osbourne defended the family's new AI-powered avatar of the late Ozzy Osbourne, created in partnership with Hyperreal and Proto Hologram, amid public backlash. Rolling Stone reported that Jack and his mother Sharon announced the project at Licensing Expo 2026 in Las Vegas, with Jack insisting the technology is accurate and not "lame." Stereogum noted the avatar will allow fans to ask questions and receive answers in Ozzy's voice, trained on his past interviews, with Jack arguing his father would have embraced the innovation. Despite critics calling the project "ghoulish," Jack told bsky the digital recreation will be "tasteful" and a fitting tribute to the rock icon's legacy.
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Summary
Jack Osbourne defends the new AI-powered avatar of Ozzy Osbourne, created in partnership with Hyperreal and Proto Hologram, which will allow fans to interact with a digital version of the Prince of Darkness. Despite backlash from the public and Ozzy's fans, Jack insists the technology is accurate and not "lame," while he and his mother Sharon announced the project at Licensing Expo 2026 in Las Vegas.
Key quotes
· 2 pulledIt's kind of scary how it's really very accurate.
It's not gonna be fucking lame.
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