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Apple TV's critical hits haven't translated into top streaming rankings

By

Janko Roettgers

2d ago· 5 min readenInsight

Summary

Apple TV has produced critically acclaimed hits like Severance, Pachinko, Silo, and Ted Lasso, yet the streaming service still fails to crack Nielsen's top 10 most-used streaming services. Unlike competitors such as Netflix that offer large catalogs, Apple TV focuses on tentpole titles, which has limited its audience reach despite strong critical reception.

Key quotes

· 3 pulled
Severance. Pachinko. Silo. Ted Lasso. Over the past couple of years, a number of Apple TV shows have become hits with audiences and critics alike.
And yet, compared to the size of other subscription services, Apple TV still barely makes a dent.
In Nielsen's most recent The Gauge report, Apple's service failed once again to make the top 10 list of most-used streaming services, suggesting that its audience is smaller than not just that
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Unlike competitors like Netflix, Apple TV emphasizes tentpole titles over large catalogs.

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