Intrepid Travel Partners with REI to Launch 25+ Guided Outdoor Tours After REI Exits Travel Space
By
The Detour Effect
The bagel they save for the regulars. Don't skim, savour.
Summary
Intrepid Travel has partnered with REI to launch 25+ new guided small-group tours worldwide, filling the gap left by REI's shutdown of its Experiences/guided hiking trips in January. The collaboration aims to serve the outdoor adventure travel market that was disappointed by REI's exit from the travel space, offering trips that combine Intrepid's tour operations with REI's outdoor ethos.
Key quotes
· 3 pulledWhen outdoor gear retailer REI ended their Experiences, or guided hiking trips, back in January, the ripples were felt throughout the industry.
Disappointed travelers came together online to help each other find alternative outfitters, guides looked for new gigs, and competitors scrambled to pick up the slack.
Most surprising, perhaps, was the true mourning that guests expressed. The company's exit from the travel space felt like a major loss for the outdoor
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