ESPN Replaces Sunday Night Baseball with Women's Sports Sunday Programming Block
By
Brian Steinberg
Hand-rolled, kettle-boiled, baked to perfection. Worth every minute at the bakery.
Summary
ESPN is launching "Women's Sports Sunday," a nine-week programming block featuring WNBA and NWSL games that replaces the long-running "Sunday Night Baseball" broadcast. The move, which begins this weekend, represents a significant shift in ESPN's sports programming strategy, signaling increased investment in women's sports by dedicating a prime Sunday time slot that had been held by baseball for 35 seasons. The article explores the symbolism and business implications of this programming change.
Key quotes
· 3 pulledWe actually don't even use language like 'initiative,' says Susie Piotrkowski, vice president
When the Disney-backed sports-media giant launches 'Women's Sports Sunday' this weekend, it will mark a quiet revolution of sorts.
ESPN's nine weeks of WNBA or NWSL games will replace what had been an end-of-week mainstay, 'Sunday Night Baseball,' which aired for 35 seasons.
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