EU AI Act mandates watermarking and labelling for AI-generated content online
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Euractiv
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Summary
The EU's AI Act introduces mandatory transparency rules requiring AI-generated content (images, videos, deepfakes) to be watermarked and labelled as synthetic. The regulation applies to both AI developers and web users who create or distribute AI-generated media, aiming to ensure public awareness when interacting with AI-produced content online.
Key quotes
· 3 pulledThe EU's landmark risk-based rulebook for tech – the AI Act – puts labelling requirements on AI-generated content.
Companies building AI systems like ChatGPT must ensure that media their tools produce, whether an image or a video, is watermarked as synthetic.
The law also says web users should 'disclose' if they used an AI system to create a 'deepfake'.
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