CJ ENM's Sebastian Kim on taking risks with Korean comedy for the global market
By
Naman Ramachandran
The kind of bagel that ruins lesser bagels for you.
Summary
CJ ENM's Sebastian Kim discusses the company's strategy for the next phase of the Korean Wave (Hallyu), focusing on two key series: 'The Legend of Kitchen Soldier' and 'Filing for Love.' 'Kitchen Soldier' was initially seen as a risky gamble due to its raw, distinctly Korean comedic style, but its positive reception at Series Mania in Lille proved that authentic comedy can transcend cultural boundaries. Kim emphasizes that compelling storytelling and humor can travel globally, signaling a shift in how Korean content is produced and marketed for international audiences.
Key quotes
· 2 pulledWe viewed it as a bold and somewhat risky project, as it incorporates comedic elements that some might describe as 'too Korean' and 'too raw.'
Compelling comedy and authentic storytelling can transcend cultural and linguistic boundaries.
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