AMC markets 'The Vampire Lestat' with live concert performances and original music
By
Michael Schneider
Toasted golden, schmeared with insight. Top of the rack.
Summary
AMC is marketing the upcoming series 'The Vampire Lestat' (a relaunch of 'Interview With the Vampire') with an innovative promotional strategy centered around a live concert experience. Actor Sam Reid, who plays Lestat de Lioncourt, performed six original songs from the show's composer Daniel Hart at a premiere party at New York's Beacon Theatre, fully embodying his rock-star vampire character. The campaign includes 20 original songs and various marketing tie-ins, positioning the show as both a television event and a musical experience.
Key quotes
· 3 pulledIn full character as the show's vampire-turned-rocker Lestat de Lioncourt, Reid performed six original songs from the series composer Daniel Hart over the course of a 30-minute concert, moving with swagger and owning the stage just like a rock star would.
It was just a tremendous showcase of why he was the right person for the job
Sam Reid isn't a rock star, but he plays one on TV. Although, anyone who attended the June 2 premiere party for 'The Vampire Lestat' at New York's Beacon Theatre could have sworn Reid was the real deal.
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