IDC forecasts 20% holiday PC sales decline amid memory and flash shortages
By
Mark Hachman
Front-window bakery material. Catches the eye, delivers the goods.
Summary
IDC predicts PC sales will drop 20% in Q4 2026 due to persistent memory shortages affecting both DRAM and NAND flash memory. Counterpoint Research reports NAND memory revenues surged 3.5 times higher in Q1 2026 compared to the previous year, highlighting the severity of the shortage and price increases that are dampening consumer demand during the typically high-selling holiday season.
Key quotes
· 2 pulledIDC is predicting that PC sales will fall 20 percent during the fourth quarter of 2026, at the time that they're usually highest.
NAND memory revenues shot up an incredible 3.5 times higher during the first quarter of 2026, versus a year ago.
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