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HBO Launches 'House of the Dragon' Season 3 World Tour in Taormina, Sicily

By

Melanie Goodfellow

1d ago· 2 min readenNews

Summary

HBO and Warner Bros. Discovery kicked off the global promotional tour for 'House of the Dragon' Season 3 in Taormina, Sicily, a location made famous by HBO's 'The White Lotus' Season 2. The event at the Taormina Film Festival featured cast members and highlighted the connection between the show's dragons and Mount Etna. The article notes that Taormina saw a 30% increase in tourist visits after 'The White Lotus' featured the location, though local hype has since subsided.

Key quotes

· 2 pulled
We were thrilled to be able to organize the first stop of the world tour here in Taormina…
I also couldn't help but notice the connection between the dragons and this fantastic land, Mount Etna.
Snippet from the RSS feed
HBO & WBD Rekindle Love Affair With Taormina As ‘House Of The Dragon’ Promotional Tour Lands In ‘The White Lotus’ Backdrop

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