Hailey Bieber Sets $1 Billion Goal for Rhode Beauty Sale, Emphasizes Brand Accessibility
By
Rachel Raposas Rachel Raposas is a Writer-Reporter at PEOPLE. She joined the News Team in 2024.
22d ago· 3 min readenNews
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Summary
Hailey Bieber discusses e.l.f. beauty's acquisition of her brand Rhode, revealing she had set a $1 billion goal for the sale. She steps into the role of chief creative officer and head of innovation post-acquisition, and emphasizes the importance of keeping the brand accessible and inclusive as it moves forward.
Key quotes
· 2 pulledI'm somebody who really b...
$1 billion baseline was 'the line I drew in the sand' for Rhode Beauty's sale
Hailey Bieber said $1 billion baseline was "the line I drew in the sand" for Rhode Beauty's sale. As the brand moves forward, she told 'Time' it's important for Rhode to feel accessible and inclusive to everyone.
