Google tests "Ask YouTube" AI conversational search for Premium subscribers
By
Jay Peters
Crisp on the outside, thoughtful on the inside. A keeper.
Summary
Google is testing a new AI-powered conversational search experience for YouTube called "Ask YouTube," available to US YouTube Premium subscribers aged 18+. The feature replaces traditional search results with a conversational interface that pulls in longform videos, YouTube Shorts, and text summaries. It builds a dedicated result page with AI-generated responses, similar to Google's AI Mode for general search. The experiment is currently limited and aims to make video discovery more interactive and conversational.
Key quotes
· 4 pulledGoogle is trying out an AI Mode-like search experience for YouTube.
The company is now testing 'a new way to search on YouTube that feels more like a conversation,' with results pulling in things like longform videos, YouTube Shorts, and text about what you're searching for.
The 'experiment' is now available if you're a YouTube Premium subscriber in the US who is 18 or older.
Now, in the search bar, I see an 'Ask YouTube' button, and clicking the search bar shows prompts to ask like 'funny baby elephant playing clips,' 'summary of the rules of volleyball,' and 'sh'
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