Google Play Launches External Content Links Program for US App Developers
By
radley
The bagel they save for the regulars. Don't skim, savour.
Summary
Google Play is launching an external content links program that allows app developers in the United States to link users to external content, including purchases of in-app digital items or app downloads not managed by Google Play. Developers can offer these external links alongside or instead of Google Play Billing. The program requires developers to meet specific eligibility requirements and complete enrollment before using external links. Developers currently using such links must enroll and meet requirements by January 28, 2026.
Key quotes
· 4 pulledThe external content links program allows developers of Google Play-distributed apps to link users in the United States to external content, including to purchase in-app digital items or to download an app whose install and updates are not managed by Google Play.
Additionally, developers can offer external links to purchase in-app digital items in lieu of or alongside Google Play Billing.
Developers must meet the eligibility and requirements set out below, and successfully complete their enrollment in this program prior to using external content links.
Developers currently using links to app downloads or transactions need to enroll in this program and meet these requirements by January 28, 2026.
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