Google AdSense Introduces Full IP Address Sharing Option for Bid Requests
By
Barry Schwartz
Crisped on the outside, thoughtful enough on the inside.
Summary
Google has introduced a new feature in Google AdSense that allows publishers to share the full IP address of users in bid requests. The company states that many buyers consider full IP addresses to be an important signal for bidding. This change gives publishers a new setting to control whether to share this data with programmatic advertising buyers.
Key quotes
· 2 pulledWe've introduced a new feature in Google AdSense that allows you to share the full IP address in bid requests.
Many buyers consider full IP addresses to be an important signal.
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