AI Start-Ups Are Investing Big in Surreal Marketing Videos to Stand Out
By
Natallie Rocha, Mike Kai Chen
Half-baked but well-meaning. A passing snack.
Summary
AI start-ups in the Bay Area are spending heavily on elaborate, surreal marketing videos — like a Mad Hatter-themed production — to promote their brands. The article describes a film set in Oakland where actors in Alice in Wonderland costumes discuss AI strategy, highlighting the trend of tech companies investing in high-concept promotional content to stand out in a crowded market.
Key quotes
· 2 pulledWhat is our A.I. search strategy?
Like many things in the Bay Area these days, the surrealist scene on a bustling set of about 20 film crew members was funded by an artificial intelligence start-up.
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