Gersh Launches Football Division After Acquiring PLG, Merges with You First
By
Max Goldbart
A good honest bake. Not flashy, but you'll finish the whole bagel.
Summary
Gersh, a talent agency, has launched a soccer division called Gersh Football after acquiring UK outfit PLG and merging it with You First Football (acquired in 2024). The new agency represents high-profile footballers including Trent Alexander-Arnold, Jarrod Bowen, Fabián Ruiz, Alexia Putellas, and Christoph Baumgartner. Gersh Football will remain headquartered in Spain (where You First is based) and will add a new UK office, expanding its presence across multiple European and international markets.
Key quotes
· 3 pulledGersh has launched a soccer division after buying UK outfit PLG, merging it with You First Football, which it bought in 2024.
The new agency, called Gersh Football, will rep the likes of Trent Alexander-Arnold, Jarrod Bowen, Fabián Ruiz, Alexia Putellas and Christoph Baumgartner.
Gersh Football will continue to be headquartered in Spain, where You First is based, and will add a new office in the UK, alongside its existing presence in Italy, France, Austria, Germany, Portugal, Brazil, Belgium and Senegal, among other markets.
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