Geoff Johns Offers to Buy Back Unsold Copies of The Trillion Dollar Kid #1 from Retailers
By
Rich Johnston
Crisp on the outside, thoughtful on the inside. A keeper.
Summary
Geoff Johns, through Image Comics and Ghost Machine, has sent a letter to retailers offering to buy back any unsold copies of his upcoming comic The Trillion Dollar Kid #1. This unusual guarantee aims to reduce financial risk for comic shop retailers and encourage them to order more copies of the new series launch.
Key quotes
· 2 pulledSeveral retailer sources have told me that Image Comics sent out a 'Letter to Retailers' on behalf of Geoff Johns just this morning, in which he offers to buy back copies of any copies of The Trillion Dollar Kid #1 left on the shelf.
Image Comics and Ghost Machine are betting big that the upcoming The Trillion Dollar Kid #1 will be a money-maker for comic shop retailers. Or at least, Geoff Johns is.
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