New Zealand footballer Tim Payne's Instagram followers surge from 4,700 to over 1 million after influencer campaign
By
Guardian staff reporter
Crusty in the right places. Worth the chew.
Summary
New Zealand defender Tim Payne, a relatively unknown 32-year-old footballer with only 4,700 Instagram followers, has seen his social media following explode to over a million after Argentine football influencer El Scarso (Valen Scarsini) called on his followers to make Payne a 'hero' of the upcoming World Cup. The campaign identified Payne as the least-known player heading to the World Cup in Canada, the US, and Mexico, and his follower count surged at nearly 1,000 per minute.
Key quotes
· 3 pulledTim Payne had around 4,700 followers on Instagram earlier this week.
After being singled out by El Scarso that number has risen at a rate of almost 1,000 per minute to more than a million by Friday.
El Scarso, a football influencer also known as Valen Scarsini, identified Payne as the least-known player at the World Cup in Canada, the United States and Mexico based on his small social media following.
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