Fredericia and Flooat Design Minimalist Tokyo Showroom in Industrial Building
By
Cajsa Carlson
Toasted golden, schmeared with insight. Top of the rack.
Summary
Danish furniture brand Fredericia collaborated with Tokyo-based studio Flooat to create its first showroom in Tokyo's Omotesando area. The minimalist interior design reflects both Danish and Japanese aesthetics while respecting the industrial concrete building's existing character. The showroom serves as a 'quiet, plain canvas' to showcase Fredericia's furniture collection, featuring raw materials, natural light, and a restrained color palette that creates a serene exhibition space.
Key quotes
· 3 pulledDanish furniture brand Fredericia worked with local studio Flooat for the launch of its first showroom in Tokyo
The showroom, which is located in Tokyo's central Omotesando area, to combine the aesthetics of Denmark and Japan
The building's concrete structure was left exposed to maintain the industrial character of the space
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