Frama Opens First International Store in Tokyo with Minimalist Design Focused on Wellbeing

Design brand Frama has opened its first permanent shop outside of Denmark in Tokyo, Japan, with a tactile, minimalist interior dominated by wood and stone

Located in the Shibuya Parco shopping centre, Frama Tokyo displays the brand's Care collection of fragrances and beauty products on stainless-steel shelves that cover three of its four walls

Walls and counters in the store are designed to reflect the architecture of wellbeing