Fisher & Paykel showcases New Zealand-inspired 'Nature – Ritual' installation at Milan Design Week
By
Cajsa Carlson
Slow-proofed and worth the wait. Worth its weight in flour.
Summary
Fisher & Paykel showcased its New Zealand heritage at Salone del Mobile in Milan with an installation called "Nature – Ritual." The exhibit featured large video screens displaying wild forests alongside wooden displays and tactile pottery, centered around the brand's State of the Art Collection of ovens, refrigerators, and other appliances. The installation juxtaposed natural elements with modern appliance design to highlight the brand's connection to Aotearoa New Zealand.
Key quotes
· 2 pulledAppliance brand Fisher & Paykel evoked its New Zealand roots at this year's Salone del Mobile, juxtaposing large video screens that showcased wild forests with wooden displays and tactile pottery.
Named Nature – Ritual, the installation at the Eurocucina section of Salone del Mobile was centred around Fisher & Paykel's State of the Art Collection, which includes ovens, refrigerators and other appliances.
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