Meta Launches AI-Powered Facebook Search Tool That Analyst Says Could Generate $10 Billion Annually
By
Mary Whitfill Roeloffs
An everything bagel for the brain. Substantive, layered, well-seasoned.
Summary
Meta has launched "AI Mode" inside Facebook Search, powered by the Muse Spark AI model developed by Meta Superintelligence Labs. The tool answers search queries using Meta AI, drawing from public content across Groups and Reels instead of generic search results. An analyst estimates this feature could generate $10 billion annually for Meta if it retains 1 billion users and monetizes 10% of daily queries. The move positions Meta as a more direct competitor to Google's search engine.
Key quotes
· 3 pulledMeta launched 'AI Mode' inside Facebook Search on Monday, which will answer search queries using Meta AI and return answers drawn from public content across Groups and Reels, rather than surfacing a 'generic' list of search results
The search tool is powered by Muse Spark, the AI model Meta debuted in April and the first major model developed by Meta Superintelligence Labs
If the new tool is able to retain 1 billion users—about a third of Facebook's monthly active users worldwide—and monetizes just 10% of daily queries
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