Amazon Prime Day: Best for TVs and fitness tech, but many other gadgets are cheaper at other times of year
By
Neil Shaw
Lightly toasted, lightly seasoned, mostly correct.
Summary
An analysis by retail consultancy Gekko reveals that while Amazon Prime Day offers the best deals on televisions and smart fitness devices, many other technology products reach their lowest prices at different times of the year. The research, covering hundreds of consumer tech products across the UK's five biggest retailers in 2025, advises shoppers to understand seasonal discount patterns to avoid overspending on items that will be cheaper later.
Key quotes
· 2 pulledResearch from retail consultancy Gekko found that whilst summer Prime day is the best sales event for televisions and smart fitness devices, other technology products drop to their lowest prices at different times of the year.
The analysis of hundreds of consumer technology products sold across the UK's five biggest retailers during 2025 found that shoppers who understand when different categories are discounted will make the m
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