Snickers launches campaign asking people named Reese to settle crunchy vs. creamy peanut butter debate
By
Gavin Sheehan
3d ago· 3 min readenNews
85/100
Golden Brown
Bagelometer↗
Baker's choice. Dense with flavour, light on filler.
Score85TypenewsSentimentpositive
Summary
Mars Inc. has launched a Snickers campaign seeking people named Reese (or any spelling variation) to help settle the debate between crunchy and creamy peanut butter. The promotion uses a playful connection between the name Reese and peanut butter (likely referencing Reese's brand) to engage consumers in a lighthearted survey-style marketing effort.
Key quotes
· 3 pulledThe campaign wants to bring together all the people they can, named Reese (or whichever way you spell it), to determine if people like crunchy or creamy peanut butter best.
Because they figure people named Reese could help get through all the pieces.
Mars Inc. has launched a new campaign for Snickers where they are looking for help to settle a debate from one specific group of people.
Mars Inc. has launched a new campaign for Snickers where they are looking for help to settle a debate from one specific group of people. The campaign wants to bring together all the people they can, named Reese (or whichever way you spell it), to determin
