English Rugby Premiership Rebrands as 'Gallagher Prem' for 2025-26 Season
Crisped on the outside, thoughtful enough on the inside.
Summary
The English rugby union's top flight, the Premiership, will rebrand as 'Gallagher Prem' for the 2025-26 season, introducing a new orange logo to emphasize the league's physicality and intensity. The name change aims to create a more informal and fan-friendly image.
Key quotes
· 3 pulledThe makeover will include a new orange logo which will be shown to fans, both at Allianz Stadium and watching on television, before Saturday's final between Bath and Leicester Tigers.
It is hoped that shortening the league's name will help it 'talk how fans talk' and give it a less corporate, more informal feel.
Officials also believe showcasing the confrontational nature of the sport, alongside players' athleticism and sk
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