Energy Independence and Control Drive New Era of Solar Adoption

Summary

The article argues that the appeal of solar energy is shifting from moral or economic motivations to a desire for energy independence and control. As external forces like volatile gas prices, grid blackouts, and rising utility bills create uncertainty, rooftop solar, home batteries, and electric vehicles offer consumers certainty and self-determination. This represents a third era of clean energy adoption driven by a psychological need for control over one's energy future.