EA launches in-game advertising platform to integrate brand ads directly into gameplay
By
Bryant Francis
Slow-proofed and worth the wait. Worth its weight in flour.
Summary
Electronic Arts (EA) has announced a new in-game advertising platform called EA Advertising, which will allow brands to place ads directly into gameplay environments. The platform offers options ranging from real-time in-game signage to custom content designed to integrate seamlessly into the player experience. EA positions this as a way for brands to become "part of the game itself," aiming to connect advertisers with highly-engaged gaming audiences without disrupting gameplay.
Key quotes
· 3 pulledEA Advertising promises to 'connect brands to highly-engaged audiences' that allows companies to purchase in-game ads that range from real-time in-game placement to custom in-game content.
The new business venture promises content that is 'designed to enhance, not disrupt, the player experience.'
'In these interactive gameplay environments, brands become part of the game itself, reflecting how players engage with advertising in real-world contexts,' EA declared in a post announcing the new platform.
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