'Dutton Ranch' Sets Paramount+ Record with 12.9 Million Global Views in First Week
By
Katie Campione
A baker's-dozen of insight crammed into one ring.
Summary
Paramount+'s 'Dutton Ranch,' the latest spinoff in the Yellowstone franchise, achieved 12.9 million global streaming views in its first seven days, making it the biggest original series launch in Paramount+ history. It surpassed the previous record holder, 'The Madison,' which had 8 million views over 10 days. Preliminary Nielsen data also ranks it as the top streaming series for the week of May 11.
Key quotes
· 3 pulledAudiences still can't get enough of the Dutton family.
Dutton Ranch, the latest series in the Yellowstone franchise, generated 12.9M streaming views globally in seven days post-premiere, Paramount said Tuesday.
That marks the biggest original series launch in Paramount+ history, soaring past the 8M views for Dutton Ranch's recent predecessor The Madison over its first 10 days in March.
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