Duralex glassmaker raises €19 million in emergency funding through public appeal
By
n1b0m
Toasted golden, schmeared with insight. Top of the rack.
Summary
French glassmaker Duralex successfully raised emergency funding through a public appeal, reaching its €5 million target in under 6 hours and eventually collecting over €19 million. The company, known for its durable glassware that evokes nostalgia and national pride, faced financial difficulties but received overwhelming public support, demonstrating strong emotional connection with French consumers.
Key quotes
· 5 pulledDrop a Duralex glass and it will most likely bounce, not break.
The French company itself has tumbled several times in the past two decades and always bounced back.
An appeal for €5m (£4.4m) of emergency funding to secure the immediate future of the glassworks took just five hours and 40 minutes to reach its target.
Within 48 hours, the total amount pledged had topped €19m.
François Marciano, 59, the director general of Duralex, said the response had astonished everyone at the company.
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