MIT research identifies human factors as key obstacles in digital transformation failures
By
Esther Shein
The bagel they save for the regulars. Don't skim, savour.
Summary
MIT Sloan research identifies that digital transformations fail because companies have already addressed the easier technical challenges and now must tackle harder human and organizational issues. Key failure points include ineffective communication, faulty data strategies, and neglecting the people side of transformation. To become future-ready, organizations must focus on both operational efficiency and customer experience, recognizing that digital readiness is an evolving target requiring continuous capability development.
Key quotes
· 3 pulledThe easy things have been done and the things that are left are hard.
However, future-ready is always a moving target; companies must continuously evolve their capabilities and generate new value from digital.
Ineffective communication, faulty data strategies, and shortchanging the people portion of transformation are just a few ways digital journeys take wrong turns or fizzle out.
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