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Digg relaunches as an AI news aggregator after previous reboot failed

By

Sarah Perez

1d ago· 5 min readenNews

Summary

Digg has been rebooted again, this time pivoting from a Reddit competitor to an AI-powered news aggregator. The previous version shut down in March after failing to manage bot traffic and differentiate itself from Reddit. Kevin Rose returned to work full-time on the new version, which aims to track influential voices and surface noteworthy news. The company laid off staff and went back to the drawing board after the initial reboot struggled.

Key quotes

· 4 pulled
Digg is back from the dead. Again.
the new Digg found that it wasn't able to effectively manage the bot traffic invading its platform and hadn't differentiated itself enough from the competition to make an impact
track the most influential voices in a space
surface the news that's actually worth 'paying attention to'
Snippet from the RSS feed
In an email to beta testers, the company said the site's goal is to "track the most influential voices in a space" and to surface the news that's actually worth "paying attention to."

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