Designer Laurids Gallée and Dezeen Launch Victorinox Swiss Army Knife Redesign Competition
By
Calum Lindsay
If you only eat one bagel today, this is the bagel.
Summary
Designer Laurids Gallée has partnered with Dezeen to launch the Victorinox Re-Imagine competition, which invites participants to redesign the iconic Swiss Army Knife. The initiative was announced through a special video created for Dezeen, where Gallée explains his personal approach to reimagining design. The competition represents a creative collaboration between the designer, the design publication, and the Swiss knife brand to engage the design community in rethinking a classic product.
Key quotes
· 3 pulledDesigner Laurids Gallée has partnered with Dezeen to announce the launch of Victorinox's Re-Imagine initiative, which invites participants to redesign the brand's iconic Swiss Army Knife.
Gallée announced the launch of the Victorinox Re-Imagine competition in a video created especially for Dezeen, in which he described what reimagining means for him in his own design practice.
Designer Laurids Gallée has partnered with Dezeen to announce the launch of Victoninox's Re-Imagine initiative.
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